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    The Internet is Our Child We’ve Led Astray in Ooredoo Campaign

    And he needs to be saved.

    By Asia Ad Junkie - Apr 26, 2021
    The Internet is Our Child We’ve Led Astray in Ooredoo Campaign

    Telecom brand Ooredoo and FP7 McCann Doha have launched a new Ramadan animated campaign across the Middle East, South East Asia and North Africa.

    The clever 2-minute spot depicts the internet as a child of all of ours. One who started out perfectly yet became flawed over time by the people who used him.

    From cyberbullying to online shaming, and fake news to trolling, the internet can be an unhappy place, because of how people use it.

    During Ramada, a month that encourages positivity, Ooredoo is calling on everyone to help return the internet to a place of good.

    Credits

    Brand – Ooredoo
    Agency – FP7 McCann Doha
    Production House: Digital District Paris
    Fabio Bellicanta: Senior Director – Brand & Media, Ooredoo Group
    Mohamed Bourai: Consultant, Ooredoo Group
    Christopher Sadana: Director – Media Agency Performance, Ooredoo Group
    Lara-Lynn Schmallenberg: Senior Manager – Brand, Ooredoo Group
    Huda Barakat: Consultant, Ooredoo Group
    Gareth Paul: Executive Creative Director
    David Schild: Creative Director
    Tahaab Rais: Creative Strategy
    Osama Elsayyad: Managing Director
    Kyle Light: Designer
    Mario Atallah: Agency Producer

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