The Importance of an ‘Apple Butt’ and other Korean Physical Ideals

In a recently released clip filmed by Asian Boss, who describe themselves on their Facebook page as a group that “come[s] up with creative ideas to bridge the cultural gap between Asia and the West and broaden the perspective of young Asian people,” we are offered a little insight into the thinking of three Korean women concerning physical appearance ideals.

Asian Boss has a whole series of on the street style interview videos, conducted in various countries, that pose questions related to Asian and Western lifestyle and culture.

The videos are good fun and, depending on your outlook, you’ll either cringe or cheer at the unvarnished, on the spot opinions of humanity.


 

If you’re looking for a serious, in-depth dissertation on the state of cultural mores, culled from an expansive sampling of the human condition, this ain’t it.

This installment, offers up a series of talking points to three Korean girls on Korean ideal beauty, butts, cleavage, etc.

The clip first kicks off with a prompt asking what they think of American girls. Of course, this line of questions and answers is highly problematic because what exactly is an “American Girl?”

“I think American girls all have small faces” the first one replies, while another says “they have larger bone structure compared to ours” and another loves their blonde hair, while another is repelled by the “massive booty you see in the west.”


 

Cringe or cheer? Or cash in your life insurance policy?

If you’re looking for a serious, in-depth dissertation on the state of cultural mores, culled from an expansive sampling of the human condition, this ain’t it.

It’s just a good bit of fun –for better or for worse.


You can find Asian Boss on Facebook or visit the YouTube channel to see their growing collection of work.

*Note: In the interest of journalistic integrity, we have learned that there might be a translation error in the video –the correct term could actually be “Apple Hips” and not “Apple Butt”. Either way, we hope this doesn’t cause any sleep loss. Thank you.

Picture of Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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