The Immortal Awards’ fifth and final regional jury session of the year took place on Friday 18th November, with the APAC jury selecting four projects to qualify for the final round of judging as APAC Finalists.
The session saw a shortlist of 17 projects – comprising the three ANZ Finalists and the highest scoring work from the rest of Asia – debated and deliberated by a jury from across the region.
The jurors were tasked with deciding which projects, if any, were to qualify for the final round of judging as APAC Finalists and represent the region on the global stage.
The Immortal Awards 2022 APAC Finalists are:
- Matilda Bay Brewery – Rejected Ales (submitted by Howatson+Company)
- Ujjivan Small Finance Bank – Shagun Ka Lifafa (submitted by McCann India)
- UNAIDS – Unbox Me (submitted by FCBUlka)
- Waka Kotahi New Zealand – Toll Booth (submitted by FCB NZ)
The four projects will go up against the Finalists from the other regions at the global round of judging on Thursday 1st December. They’ll be competing for an Immortal award or Commendation status against the seven European Finalists, six MEA Finalists, 10 North American Finalists and four LATAM Finalists.
Those on this year’s APAC jury were: Ali Shabaz (chief creative officer, M&C Saatchi Singapore), Anny Havercroft (head of business marketing AUNZ, TikTok), Dissara Udomdej (founder and chief creative officer, Yell), Eugene Cheong (chief creative officer, DDB Asia) Leisa Wall (executive creative director, FCB NZ), Melissa Chan (regional managing director, Craft WW), Rob Galluzzo (founder and CEO, FINCH), Stephen de Wolf (national chief creative officer, DDB Australia) and Tara Ford (chief creative officer, The Monkeys).
The rest of the work that made it to the Immortal Awards 2022 APAC Shortlist but didn’t make it through to the next round included:
Brand – Project (Entrant Company)
Apple – Shot on iPhone – Chinese New Year – The Comeback (TBWA\ Media Arts Lab Shanghai)
Apple – Shot on iPhone – Life Is But A Dream (TBWA\ Media Arts Lab Tokyo)
Apple – Shot on iPhone – Those That Follow (TBWA\ Media Arts Lab Singapore)
Battlegrounds Mobile India – Machine-Gun Mouth (DDB Mudra Group)
Breast Cancer Foundation – Ahead Of Time (DDB Singapore)
Cadbury Celebrations – Shah Rukh Khan-My-Ad (Wavemaker India)
Dot Incorporation – Dot Pad. The First Smart Tactile Graphics Display. (SERVICEPLAN GERMANY)
Five Star – The Movies That Made (From) Us (BBDO Bangkok)
Maxx Flash – The Killer Pack (VMLY&R India)
Netflix Money Heist – The Eyeballs Heist (Wunderman Thompson Bangkok)
ROLLiN’ – Larry (Bear Meets Eagle On Fire)
SOS Children’s Villages India – Chatpat (FCBUlka)
Stayfree – Daughter’s Day (DDB Mudra Group)