Collective Wellness Group has appointed The Hallway as creative and media agency of record for Anytime Fitness, Australia’s largest health club franchise, with nearly 550 clubs and over 600,000 members.
“We’re thrilled to partner with such an iconic brand and look forward to helping Anytime Fitness further solidify their position as market leaders,” said Jules Hall CEO The Hallway.
Caitlin Bancroft, CMO, Collective Wellness Group added, “We loved the passion the team at The Hallway demonstrated from our very first meeting.
From their strategic, creative and media approach, we knew they were the right fit for the next phase of our growth. I’m excited about what we can achieve together.”
The win, which cements a period of growth for the agency, is effective immediately, it said.