Pentonic GumStik, from the house of Linc Limited, has launched a fun new campaign to drive the imagination of every kid and adult that’s ever made their own airplane.
To be honest, it may drive a bit of envy in the viewer as we all can only hope to achieve the aerodynamic supremacy that the kid in the ad does with his incredible creation.
The ad film titled ‘The Aviator’, was created by Wunderman Thompson Kolkata and tells the story of a 10-year-old who creates a model with a Pentonic GumStik and throws it in the air, which then embarks on a truly epic flight like no paper airplane before.
The visual story is complemented by a unique sound design as it builds on the idea of kids using vocal effects while playing with toys.
“We needed a unique film to expand our mindshare among the target audience which is school-going kids and their parents,” said Deepak Jalan, MD, Linc Pens.
“The power to stick different stuff to create something new is a magical, superpower. We needed a magical story to bring this alive. After much exploration we decided on the art and animation style.” added Arjun Mukherjee, Sn ECD, and VP, Wunderman Thompson Kolkata.
The Aviator Client: Linc
Brand: Pentonic GumStik
Agency: Wunderman Thompson South Asia
VP & Sr. ECD: Arjun Mukherjee
Sr. Creative Directors: Diptanshu Roy Moeinuk Sengupta
Art Directors: Subhrakanti Mandal Rishav Roy
Copywriter: Aniket Chattopadhyay
VP & CSD: Soumya Chowdhury
Client Servicing: Arita Poddar Dutta, Pooja Jain
Direction & Animation: Bob & Bobby Susruta Mukherjee Saswata Mukherjee
Music & Sound Design: Prabuddha Banerjee
Editor: Aneek Ray