Google Australia has rolled out a new campaign for the Nest highlighting the simplicity of the product and its features.
The campaign was developed by 72andSunny along with Essence and PHD. The 15 and 30-second spots will run across digital and TV, alongside social, radio and outdoor executions.
“Hey Google, pause.” It’s straightforward and to the point. The Nest aims to be the future of the way we consume entertainment. From our TV to our phones and our laptops, it’s never been easier.
“We know that the way in which people consume and engage with entertainment has evolved over the past 18 months, and that the home has become an even more important access point,” said Google AUNZ, head of devices and services marketing, Julia Davis.
We are thrilled to continue our partnership with 72 and Sunny Australia, this time to help show Australians how Nest can help you enjoy the shows, movies and music you love, seamlessly, in any room of the home.”
“One of the awesome things about Google Nest is how the ecosystem of products works together. Entertainment is the perfect vehicle to demonstrate this, also allowing us to hero iconic shows like Stranger Things and Vivo,” said 72 and Sunny Australia, ECD, Luke Martin.
The agency has been working with Google since the agency launched in Australia in 2017.
Client: Google Australia
Creative: 72 and Sunny Australia
Production Company: Rolla Films
Audio Production: Otis
Media: PHD and Essence