The Global Transition to Hybrid and Virtual Events – Investing in the Present to Thrive in the Future

The ongoing shift from traditional to virtual event formats has been underway for a long time, but since the pandemic, all gears have been shifted into hyperdrive.

At the virtual water cooler, we have at some stage talked about the COVID-19 pandemic as being a “time machine to the future”. This peak moment of accelerated change has created an imperative to consider the choices we will face when the constraints of the pandemic are removed.

And being able to predict what is going to happen next, in the real or the virtual realm, is an important skill to develop. It is especially crucial when organizations need to be agile yet driven in order to thrive and not just to survive.

The shift from traditional to virtual event formats has been underway for a long time, but since the pandemic, all gears have been shifted into hyperdrive.

 
 

That said, thriving in this industry and hosting successful events require more than predicting what will happen next. In fact, for events to stay ahead of the game, it is important to focus on the now.

Immersing in the present

Where do we want to go? How quickly? And how will we get there? While every organization will face its own set of challenges and opportunities to accelerate forward, the destination is clear: we need to humanize the future of events.

After all, fostering human connections is at the heart of the events industry, and at Hubilo, we place greater emphasis on ensuring that participants have an immersive and engaging personal experience.

 
 

In a typical webinar format, meeting people and actually having a conversation with them is tough to do. However, on advanced events platforms like Hubilo, participants can do so much more.

“Having the ability to design a virtual event such that the exhibitors and organizers stay visible and generate top-of-mind awareness is a key ingredient for a successful event.”

Event professionals have a whole array of features to use to engage audiences on Hubilo’s platform. From two-way communication, to live chat, and gamification, there are endless opportunities to reimagine attendee engagement at events.

There are also booths and lounges that they can use to have a chat with other participants. If they don’t know who to speak to, fret not, because matchmaking services will match them with profiles most relevant to their search based on advanced information fields. In fact, the more attendees answer polls, react to presentations, and interact with others, the better their experience will be.

Increasing brand visibility

While we are busy creating bespoke and seamless experiences for the participants, more often than not, exhibitors and organizers are relegated to the backseat.

It is easy for participants to get drawn to the insightful sessions they wish to attend or network with like-minded participants. Add it to the fact that they can do a lot on this platform — there is a battle for recall.

This is where branding comes in to save the day.

Image via Hublio

Having the ability to design a virtual event such that the exhibitors and organizers stay visible and generate top-of-mind awareness is a key ingredient for a successful event.

At the end of the day, the exhibitors and organizers want the participants to remember that they had a great time attending the event, make them want to attend future editions, and even continue the built relationship outside the virtual event space.

Ensuring customer success

A reliable customer success team is the driving force behind every event and supports the client to ensure that they give the best possible experience to all participants.

Organizers already wear many hats – putting together a solid program that participants all want to attend, creating the right content, coordinating with speakers, and much more. Add to that the fact that most of them aren’t familiar with virtual event technology. Surely, they could use a customer success team’s help.

Here at Hubilo, we have a team who is there to help plan, execute the day, support with post-event analysis, and plan for the future, re-humanizing the experience with a touch of empathy.

Hybrid and virtual events offer several advantages, such as reducing costs, increasing audience reach regardless of geographical location, providing exhibitors and organizers with numerous branding opportunities, and maximizing event ROI.

It’s not just one person you can contact or message, but a network of digital collaborators — tech warriors, fast movers, and quick thinkers — who are BY THE SIDE of the event organizer the whole time of the event, as well as before and after.

From a “bigger picture” perspective, they are also problem-solvers who help to resolve some of the biggest pain points.

As they ensure the integration of the online and offline experience, the lists of tech issues that often plagued the virtual experience are now easily surmountable.

By working together as a team, we can make sure participants have the best possible event experience.

Conversion from marketing to sales

Hybrid and virtual events offer several advantages, such as reducing costs, increasing audience reach regardless of geographical location, providing exhibitors and organizers with numerous branding opportunities, and maximizing event ROI.

Numbers may not tell the whole story, but they do provide a good yardstick by which to gauge an event’s success. Moreover, a successful one helps clients convert from marketing to sales.

Nevertheless, we see the immeasurable aspects of events as driving factors in long-term success — the present experience, top-of-mind awareness, and consistent, reliable support.

And you can be confident that clients can thrive in the future, no matter how the landscape may change, when all these elements are in place.


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