WPP Integrates India-Based Creative Agency The Glitch Into VMLY&R

    By Harold Henry - Nov 5, 2020
    WPP Integrates India-Based Creative Agency The Glitch Into VMLY&R

    WPP has teamed up its Indian creative agency-brand, The Glitch, with VMLY&R, its global experience agency as part of an ongoing consolidation across markets

    “The new entity taps on the strengths of both WPP agencies, creating a stronger expanded offering through the best of technology and creative expertise,” said a release, adding that both will continue to operate distinct brands and organizational structures while working together.

    The integration will see The Glitch become a part of the nearly $1 billion global VMLY&R network, which employs over 7,000 people across 75+ offices across the world, including three in India in Mumbai, Delhi, and Chennai.

    The Glitch senior leaders, including CEO Pooja Jauhari, Co-Founder & Chief Creative Officer, Rohit Raj, and Co-Founder & Content Chief, Varun Duggirala will now report to Tripti Lochan, Co-CEO of VMLY&R Asia.

    In addition, the Glitch leadership team along with VMLY&R India CEO Anil Nair will form an India leadership council to manage strategic decisions for both companies. The council will be headed by Anil Nair.

    Founded in Mumbai in 2010, The Glitch employs over 300 digital strategists, technologists, content creators, and planners, delivering award-winning campaigns for a wide spectrum of clients including Netflix, Hindustan Unilever, LinkedIn, Lenovo, Diageo, and most recently Microsoft and Triller. With offices in Mumbai and Delhi, the agency services clients in India and many other regions of Asia.

    “The Glitch has built an incredible team, who provide best-in-class work for their clients,” said Tripti Lochan, Co-CEO, VMLY&R Asia.”We are confident that with this partnership, we can combine their storytelling expertise with our customer experience and data capabilities to create connected brands that drive business for our clients and impact the communities they live in.”

    “We have flourished alongside WPP in the past 3 years,” added Pooja Jauhari, CEO, The Glitch on joining the VMLY&R Network. “The founders and I are delighted that we’ve now found a great permanent home for our brand, our company, and most importantly, our people. The Glitch is a gender blind, inclusive, and progressive high-performance workspace and with this marriage, we’ve found kindred spirits in VMLY&R when it comes to driving the same vision. We’re eager to explore our complementary capability sets for the benefit of our clients’ businesses. With this union, we believe we are in the best position to help our clients be more agile, sharper, and ready for whatever the future may bring.”

    VMLY&R India’s client stable includes brands such ICICI Bank, Colgate-Palmolive, Dell, IDFC, Ford, Swaraj Tractors, IDBI Federal and Marico, delivering transformational solutions at the intersection of brand and customer experience, data, platforms, and commerce.

    “This union spells great news for clients looking at building digital-first brands,” said Anil Nair, CEO, VMLY&R India. “In addition to cutting edge solutions such as customer experience (CX), commerce, technology, innovation, AI/ML, data, media innovations and good old culture impacting creativity, we will now be able to add new weaponry to our arsenal, including powerful capabilities in brand experience, new-age content, youth marketing, connections thinking, brand publishing, and live creativity amongst others. This makes us the most relevant agency group in the market with best possible capabilities to help our clients future-proof their businesses and succeed in the new paradigm.”

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