‘The Everything Book’ Looks to Bridge the Education Gap in Rural India

A new campaign from Vedantu, in partnership with Dentsu Creative India, highlights how education is the foundation of a better future for everyone.

A new campaign from Vedantu, in partnership with Dentsu Creative India, highlights how education is the foundation of a better future; however, the availability of quality education remains a significant challenge for 80% of children attending rural schools in India. The absence of reliable connectivity hampers their access not only to online learning platforms but also to skilled teachers and valuable courses.

To address this challenge, the pair has developed a patented network aggregator device nestled in a beautifully illustrated book titled, ‘The Everything Book’.

The device aims to bridge the connectivity gap by providing high-speed internet access to the most remote and disconnected parts of India. The goal is to provide children in these areas with a fair opportunity to access the education they rightfully deserve.


 

In an era where smartphones have reached even the remotest villages, the challenge of reliable connectivity still persists. This game-changing device operates as a portable network signal aggregator, capable of consolidating multiple data blocks from weak 2G mobile networks. By combining these fragments, it generates a strong ‘hyperspot’ that offers high-speed internet connectivity equivalent to 4G networks.

According to Dentsu Creative India:

“The concept of ‘everything’ represents the boundless nature of online learning. Additionally, the incorporation of a book element serves as a symbolic representation of the core purpose of this endeavor. Within the book, readers will find four inspirational stories, accompanied by captivating illustrations that depict the cultural heritage of the country.


 

By employing various art styles, the aim is to create a sense of relatability and familiarity, encouraging more children to explore its contents. The book is an extraordinary amalgamation of art forms from across India.

For the first time, the diverse styles of Avadhi, Rajput, Madhubani, Sikkimese Thangka, Pichwai, Chitrakathi, Kerala Mural, and Kalamkari have been united, showcasing the vibrant artistic traditions of the nation.”

It is pertinent to note, said Dentsu Creative India, that this initiative, initially known as ‘Stream School’, commenced as a pilot program in Simsa village last year. Building upon the success of its technology during the pilot test, the initiative has now been expanded on a larger scale in 2023.

“We want to bring quality education to every child in the country, but without the internet, you cannot stream online courses. Children of rural India have so much potential which we’re losing out on because of a lack of supporting infrastructure,” said Pulkit Jain, Co-founder, Vedantu.

“We worked with DENTSU CREATIVE to bring the idea ‘Everything Book’ alive to make sure quality learning reaches as many children as it could in our country.”

Aalap Desai, Chief Creative Officer, Creative Experience, West, DENTSU CREATIVE India added, “The Everything Book has the potential to democratise education in the country. It is simple to use, is portable, and can be easily held and moved around letting children who don’t even have a proper classroom to sit in, let alone proper books and resources, to study connect to the internet and stream the latest syllabus and learn from the best teachers at Vedantu.”


Credits

Team Vedantu

  • Maninder Bali, Head of Brand
  • Agna Rohini, Social Media and Brand Reputation Lead
  • Arshad Shahid – Director, Brand Design & Creative Content
  • Akshay Nagpal – Creative Director, Brand Design & Creative Content
  • Sabyasachi Mukherjee – Creative Producer, Brand Design

Team DENTSU CREATIVE

  • Fred Levron, Ex-Global Chief Creative Officer
  • John Bleeden, Global Executive Creative Producer
  • Jayme Blasko, Global Awards Director
  • Paola Motka, Chief of Staff
  • Lourenco Thomaz, CCO
  • Ivo Purvis, Executive Creative Director
  • Amit Wadhwa, CEO
  • Ajay Gahlaut, Ex-Group CCO
  • Aalap Desai, Chief Creative Officer
  • Heeru Dingra, Chief Business Officer
  • Sahil Shah, President Digital Experience
  • Rahul Vengalil, Ex-Managing Partner
  • Anadi Sah, Group Executive Creative Director
  • Vibhor Yadav, Executive Creative Director
  • Pragati Rana, Executive Creative Director
  • Sreejita Chakraborty, Senior Creative Director
  • Nitish Sarkar, Digital Production Head
  • Gurbaksh Singh, Chief Creative Officer, Innovation
  • Taj Ali Naqvi, Managing Partner, Films
  • Madhura Ranade, EVP, Account Management
  • Sandipan Deb, Associate Creative Director
  • Saurav Banerjee, Associate Creative Director
  • Richa Kumar, Associate Creative Director
  • Upasna Gaba, Associate Director – Social
  • Ananya Rao, Global Creative Strategist
  • José Barreiro, Graphic Designer
  • Tiago Rodrigues, Graphic Designer
  • Antonio Dias, Copywriter
  • Viral Gangar, Group Head
  • Manisha Panda, Creative Supervisor
  • Abdul Ajharuddin Ahamed, Group Head – Art
  • Rajanikanta Saa, Senior Art Director
  • Prashanti Nagashree, Creative Supervisor – Art
  • Bishal Behera, Junior Art Director
  • Dron Kumar, Designer
  • Indrayudh Bose, Junior Copywriter
  • Vikas Tomar, Group Head – Video Production
  • Rahul Aggarwal – Senior Video Editor
  • Pawan Kumar Routh, Associate Group Head
  • Chitiz Shandilya, Senior Executive Producer
  • Gautam Dhiman,  Film Production Head
  • Amul Malusare, National Head, Technology and Delivery
  • Pratik Shringi, Lead Innovations
  • Prashant Lodaya, Ex-Associate Vice President
  • Rohit Varghese, Ex-Associate Vice President
  • Avantika Singh, `Ex-Senior Account Manager
  • Shubham Yadav, Ex-Senior Executive – Client Solutions & Media
  • Uchit Gupta – Ex-Director, Brand Strategy
  • Sameer Selvam, Music Composer, Music Composition

Team Benlycos 

  • Sajith Kandiyil, Kumar Mrinal, Vijita Sunil
  • Team Morphedo Technologies
  • Sushil Kumar Baranwal, Milan Bhatnagar, Yeshika Sharma, Ashutosh Sharma
  • Shivang Shukla, Nadeem Som, Vikrant Singh, Farman Ahmed Khan

Team Arthat Studio

  • Jitendra D Patel, Artist Director, Film Director
  • Deval Vala, Ashok Namdev, Hiren Masharu, Anjali Goel, Amol Bawane, Laxman Khambadkone, Rishabh Goswami, Param Kapde, Sanket Pethkar, Sanjay B Patel,
  • Ravi Kumawat, Darshini Dalwadi, Nibin Raj, Everbright Chakma, Mayur Mangela, Vivek Raut, Sudheer Inakallu, Puja Kumari Jha, Anshu Mohan, Prashant Tulaskar

Team Useful Garbage Creation

  • Chandra Mani, Santosh Mishra, Manish Rawat, Deep Vyas, Alpesh Jadeja,  Amit Mishra, Amisha Tripathi, Tincy, Aryan Dalal, Rishi Vyas, Aayush Chauhan, Aashutosh Soni, Adhirath Sitoke,  Manmeet Saini, Kshitij Verma,  Jay Pokar, Jeebu Gopalakrishnan, Atul Singh Rajput, Narender Kumar, Bharat Singh Negi, Ahtesham Qureshi.
  • Team Longshot Films (Demo Film Shoot)
  • Hitank Kedia, Prachi Sehgal, Kushal Gupta Kiren Jadhav

 

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