The End of Being Tortured Trading Second-Hand Gadgets Portrayed in New Swopmart Campaign

Thai secondhand gadget brand Swopmart has launched a fun new campaign film via CJ Worx Bangkok which looks to capture that pain you feel when trading second-hand gadgets. Be it low-quality products, fake versions, or even the chaos between sellers and endless-demanding customers, says the campaign.

The two-minute “End of Being Tortured” film was directed by Taya Soonthonvipat and portrays a surreal, and a bit scary look at the experience of trading second-hand gadgets.



Agency: CJ Worx Bangkok
Creative Chairman & Founder: Saharath Sawadatikom
Creative Director: Saharath Sawadatikom
Associated Creative Director: Vuttichai Chongsanguan, Chalotorn Nuanthong
Copywriter: Arus Mettaphan / Vuttichai Chongsanguan
Art Director: Umavadee Vitayapradit / Chalotorn Nuanthong
Agency Producer: Saralrat Chalermsripinyorach
Managing Director: Chawana Keeratiyutamonkul
Associate Business Director: Sasithorn Bunditjirakul
Account Director: Sukanda Chatthanyakit
Strategic Planning Manager: Nateekarn Tempattarasak
Associate Media Planning Director: Chanitta Seeda
Senior Media Buyer: Pimchanok Kwaipan, Rudchaneekorn Onsakorn
Director: Taya Soonthonvipat
Producer: Ithaya Wongwaisayawan
DOP: Naruphol Chokanapitak
Assist to Director: Paradee Puparussanon

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