The Effie Singapore 2020/2021 organized by Association of Advertising & Marketing Singapore announced winners of this year’s awards.
A jury panel of nearly 40 judges, comprising the leadership of Singapore’s marketing and advertising industry, determined the winners after two rounds of judging.
Furry’s Kitchen emerged as the top brand with a Gold, a Silver, and a Bronze. Singtel and Xin Zhong Wen follow, each with a Gold and a Silver.
“It is a hard task to achieve an Effie,” said John Hadfield, Chair of the Effie Singapore 2020/21.
“Even more so given the COVID19 context. Congratulations to the twelve winners that convinced the judges of their merits. And thanks to everyone for their continued support in making the Effies the gold standard effectiveness award in Singapore.”
From an Agency point of view, BBH Singapore won the most metal with 1 Gold, 2 Silver, and 1 Bronze, closely followed by Ogilvy with 1 Gold, 1 Silver and 1 Bronze.
“Submitting and winning an Effie is probably the hardest thing to do for any given year, let alone during a pandemic,” said Shufen Goh, President of Association of Advertising & Marketing Singapore.
“The quality of work speaks to the resilience and commitment of the people behind these campaigns.”
Click here to view the full list of 2021 winners.
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