The Comical Lengths People Will go to Just to Watch Sports





French premium television channel Canal+ has launched a funny new pair of films highlighting the passion people have for watching sports and what they will go through to watch it.

And if you don’t, well… you just might go crazy.

Two funny new campaign films created by BETC nail that, using humor in situations where sports passionates go above and beyond to watch some sports.


Both films were directed by Sovage Production director, Hafid F. Benamar. Check ’em out.


Client: Canal+
Client Team: Emilie Pietrini, Celine Pontygayot, Laurent Ferry, Brieuc Bascher


Ad Agency: BETC
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Nicolas Lautier
Copywriter: Adrian Skenderovic
Art Directors: David Derouet, Ulysse Lagriffoul
Strategic Planners: Sebastien Houdusse, Mia Assor
Creative Traffic: Nina De Wet
Account Management: Mathilde Lancon, Adrien Bletton, Tenee Diouf, Juliette Vigier
Music Creative Director: Adam Ghoubali
Artist: Cosmonexion
Head of TV Production: Karim Naceur
TV Producer: Leslie Levy

Production Company: Sovage
Director: Hafid F Benamar
Producer: Willy Morence
Sound Company: GUM
Sound Producer: Emma-Lou Jacono


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