KFC Singapore has launched a new spot promising to replace any chicken that just ain’t finger-licking good. The campaign was created by The Secret Little Agency.
We are intrigued and intend to bypass all COVID protocols, fly to Singapore as fast as humanly possible, consume a large bucket, return the bones, claim we did in fact not lick our fingers, devour a second bucket, and then a third. We will most likely die a blissful artery-clogged death and we could not possibly be more excited to make the trek and see the colonel at our final beautiful resting place.
“When it comes to fried chicken, we mean business and we wanted to show Singaporeans that we’re committed to only serving the tastiest fried chicken they could get their fingers on,” said Juliana Lim, senior director, marketing at KFC Singapore. “The Colonel’s Guarantee is our promise to serve only the best – our customers deserve nothing less than truly finger licking good chicken.”
The campaign also includes social, digital, print, tactical and OOH placements throughout Singapore.
“KFC’s fandom runs deep and we are excited to ensure Singaporeans know that the love goes both ways. The Colonel’s Guarantee reinforces the brand’s position as a leader in the industry with many imitators and KFC wannabes – we’re excited to win over the hearts of fans with this campaign,” said a spokesperson from The Secret Little Agency.
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