The Caples Awards Announces Winners for 2023

This year there were a total of 1,704 entries resulting in 134 Bronzes, 86 Silvers, and 39 Gold Awards.

The Caples Awards, the free-to-enter global festival run by creative people for creative people, has announced its winners for 2023.

In 2023, Caples, which is sponsored by BBDO Worldwide and WPP, received entries from 52 countries, eight more than in 2022, and were judged by 55 jurors from 22 countries. There were a total of 1,704 entries resulting in 134 Bronzes, 86 Silvers, and 39 Gold Awards.

The Andi Emerson Award

This is recognition of any person who the President feels has made an outstanding contribution to creativity. In 2023, jury president, Laura Jordan Bambach, President and Chief Creative Officer of Grey London, nominated Ryan Reynolds, the actor, owner of Wrexham Football Club, and founder of creative agency Maximum Effort.


 

“Through the power of humour, Ryan Reynolds’ ads for Aviation Gin built a brand worth $650 million,” said Bambach.

“His ads for Mint Mobile built a brand that T-Mobile bought for $1.25 billion in March this year. He is an example to us all.”

The Courageous Client Award: Rankin Carroll, Chief Brand Officer of Mars

The Caples Awards pioneered the idea of honoring the clients who make it possible for their agencies to do their best work.

Jordan Bambach said: “With its apparently woke decision to replace the spokescandies for being “too polarising”, the brand opened itself up to derision and outrage. Few brands would dare poke fun at the culture wars currently raging in America but someone at the Mars-owned brand had the temerity to do just that.”


 

The special jury awards

Best in Show

BBDO New York : M&Ms – “Spokescandies on Pause”

Best Art Direction/Design

Forsman+Bodenfors: First Nation/Logan – “The Shuffle Ticket”

Best Copywriting

Grey London: Dole Sunshine Company – “Unforbidden Fruit”

Agency of the Year:

Impact BBDO Dubai


Caples Awards Golds 2023

AUDIO

Agency: Colenso BBDO, Auckland, New Zealand

Client: Skinny Title: Phone It In

B2B

Agency: Colenso BBDO, Auckland, New Zealand
Client: Spark Title: Beyond Binary Code

Branded Content

Agency: Special Group Auckland

Client: Partners Life Title: Last Performance

Creative Use of Data

Agency: Leo Burnett Sydney

Client: Diageo Title: Bundy Mixer

Agency: Ogilvy Spain

Client: DGT Title: The 36

Digital

Agency: Forsman+Bodenfors Singapore

Client: Down Syndrome International Title: Kami

Agency: Grey London

Client: Pringles Title: Pringles NPC

Agency: MRM Santiago

Client: LATAM Airlines Title: Fly Over Monday

Agency: The Monkeys Sydney

Client: Tuvalu Title: First Digital Nation

Direct Mail

Agency: Impact BBDO Dubai

Client: UN Women Title: Child Wedding Cards

Agency: Zulu Alpha Kilo

Client: Royal Canadian Legion Title: Letters Home

Gaming

Agency: Grey London

Client: Pringles Title: Pringles NPC

Agency: Leo Burnett Manila

Client: McDonald’s Title: Unbranded Menu 

Healthcare

Agency: Cheil Spain

Client: Samsung Title: Unfear App

Innovation

Agency: The Monkeys Sydney

Client: Tuvalu Title: First Digital Nation

Agency: VMLY&R India

Client: Unilever Title: Smart Fill

Integrated

Agency: BBDO New York

Client: Mars M&Ms Title: Spokescandies on Pause

Mobile

Agency: serviceplan Germany

Client: Dot-Go Title: Object Interaction App

New Product Launch

Agency: Leo Burnett Sydney

Client: Diageo Title: Bundy Mixer

Agency: DDB Australia

Client: Jarden Title: Creativity Index

Not for Profit

Agency: Forsman+Bodenfors Singapore

Client: Down Syndrome International Title: Kami

PR

Agency: The Monkeys Sydney

Client: Tuvalu Title: First Digital Nation

Agency: Impact BBDO

Client: AnNahar Newspaper Title: The Newspapers Inside

Agency: Impact BBDO Dubai

Client: Lebanese Broadcasting Corporation Title: #WeMissLebanon

Print

Agency: Impact BBDO

Client: AnNahar Newspaper Title: The Newspapers Inside

Agency: Havas Lisbon

Client: Raparigas da Bola Title: The Day After Women’s Day

Self-Promotion

Agency: Zulu Alpha Kilo

Title: The Left-Handed Chutney Jar

Radical New Strategy

Agency: BBDO New York

Client: Mars M&Ms Title: Spokescandies on Pause

Agency: Impact BBDO

Client: AnNahar Newspaper Title: The Newspapers Inside

Agency: Innocean Berlin

Client: Wer Braucht Feminismus Title: The Vulva Spaceship

Agency: Seven.One AdFactory/White Rabbit, Budapest, Hungary

Client: Ahr Wine region  Title: Flood Wine

Small Agency Award

Agency: BBD Perfect Storm London

Client: Unseen UK  Title: Ukraine Welcome Message

Agency: Forsman+Bodenfors Singapore

Client: Down Syndrome International Title: Kami

Agency: Neil Dawson & Company

Client: Asics  Title: Mind Games – Experiment

TV and Video

Agency: BBDO Bangkok

Client: Five Star Chicken   Title: The Movies that Made (For) Us

Agency: The Monkeys Sydney

Client: Macpac   Title: A Bit Precarious

Agency: Special Group Auckland

Client: Partners Life Title: Last Performance


APAC jurors for 2023

  • Matt Batten, ECD, Momentum WW, Australia.
  • Stephen de Wolf, CCO, DDB Group Australia.
  • Wez Hawes, ECD, Innocean Australia.
  • Tara McKenty, Innovation Director, BMF Sydney.
  • Kestrel Lee, ECD, Dentsu China.
  • Chris Kyme, Founder and CCO, Kymechow, Hong Kong
  • Meera Sharath Chandra, CCO and Fiunder, Tigress Tigress, India
  • Mukund Olety, CCO, VMLY&R INdia
  • Brett Colliver, formerly ECD, DDB New Zealand.
  • Kristal Knight, ECD, Ogilvy New Zealand
  • Raymund Sisun, Partner and CCO, Propel Manila.
  • Pete (Thasorn) Boonyanate, CCO, BBDO Thailand

Jurors at The Caples are free to give as many – or as few – awards as they choose. In 2023 they whittled 1,704 entries down to 134 Bronzes, 86 Silvers and 39 Gold Awards.

The jury was led over three days of deliberation by Laura Jordan Bambach, President and Chief Creative Officer of Grey London.

“The Caples Awards is free to enter which means small agencies have been encouraged to take part. I am particularly pleased that we have been able to give Golds to three agencies with fewer than 40 employees.

I am also delighted that Mars M&Ms ‘Spokescandies on Pause’ is our Best in Show. While we want to reward work with social purpose, The Caples has always been about celebrating campaigns that have commercial intent. This idea generated 25.2 billion media impressions, leading to the highest January/February sales for the brand ever.”

As President of the jury, Jordan Bambach has two awards within her personal gift.

The Caples Awards is managed by Patrick Collister, former Executive Creative Director of Ogilvy & Mather London and Head of Design for The Zoo at Google, with Duncan Gray, former Chief Creative Officer for Proximity Worldwide.


All The Caples Awards winners can be viewed at www.caples.org/winners

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