The Bed Sofa – Forget Everything You Think You Thought You Knew

“80% bed, 80% sofa, 80% bed.”





Australian furniture brand Koala has launched a campaign highlighting a new brand innovation – the ‘Bed Sofa’.

It’s not a “sofa bed” it’s not a bed and it’s not a sofa. Koala cleverly positions it as “80% bed, 80% sofa, 80% bed.”

“By design, the Bed Sofa is first and foremost a bed, which can be easily turned into a sofa in under 4 seconds,” said James Whitta, Koala’s VP of product design and inventor of the Bed Sofa.


“We’re excited to be able to launch the Bed Sofa in time for the holiday season when many people will be hosting house guests.”


Client: Koala
Creative & Earned: Thinkerbell

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