Apeel, a food-system innovation company that enables more time for produce to stay fresh so that less food goes to waste has launched a new campaign via Humanaut.
The campaign “Spoiler Alert!” features six campaign films—five 15-second spots and one 60-second spot—disguised as previews for what look to be action blockbusters starring various pieces of produce.
Credits
Campaign Title: Spoiler Alert!
Client: Apeel Sciences
Agency: Humanaut
Chief Creative Director: David Littlejohn
VP Creative: Dan Jacobs
Creative Director: Nathan Dills
Associate Creative Director: Steven Preisman
Designers: Jesse Filoteo, Travis Hitchcock
Creative Producers: Chira Bamarni, Zach Plating
Senior Brand Producer: Caty Hicks
Junior Brand Producer: Brooke Frazzetto
Creative Coordinator: Tarrisha Hicks
Agency Production Coordinator: Teralyn Wade
Production Company: Humanaut
Executive Producer: Tommy Wilson
Producer: Rachel Bohanon
Director: Dan Jacobs
Director of Photography: Kyler Potter
Assistant Director: Samuel Ibach
Associate Producer: Anna Roncskevitz
Production Coordinator: Carolita Claus
Art Director: Paul Merchant
Post Production Supervisor: Kyler Potter
Editor: Jeri Eduave
Assistant Editor: Jacob Dunn
Color: David George
Audio Mix: Danny Cooper