The Avocado Time Bomb and Other Faux Blockbuster Films in New Apeel Campaign

Spoiler alert: Everything will be fine.



Apeel, a food-system innovation company that enables more time for produce to stay fresh so that less food goes to waste has launched a new campaign via Humanaut.

The campaign “Spoiler Alert!” features six campaign films—five 15-second spots and one 60-second spot—disguised as previews for what look to be action blockbusters starring various pieces of produce.




Campaign Title: Spoiler Alert!

Client: Apeel Sciences

Agency: Humanaut

Chief Creative Director: David Littlejohn

VP Creative: Dan Jacobs

Creative Director: Nathan Dills

Associate Creative Director: Steven Preisman

Designers: Jesse Filoteo, Travis Hitchcock

Creative Producers: Chira Bamarni, Zach Plating

Senior Brand Producer: Caty Hicks

Junior Brand Producer: Brooke Frazzetto

Creative Coordinator: Tarrisha Hicks

Agency Production Coordinator: Teralyn Wade

Production Company: Humanaut

Executive Producer: Tommy Wilson

Producer: Rachel Bohanon

Director: Dan Jacobs

Director of Photography: Kyler Potter

Assistant Director: Samuel Ibach

Associate Producer: Anna Roncskevitz

Production Coordinator: Carolita Claus

Art Director: Paul Merchant

Post Production Supervisor: Kyler Potter

Editor: Jeri Eduave

Assistant Editor: Jacob Dunn

Color: David George

Audio Mix: Danny Cooper

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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