For the first time in a decade, the Australian Red Cross has launched a new brand campaign. The animated musical spot, created in collaboration with DDB Sydney, features original music from Kate Miller-Heidke and Keir Nuttall. Earlier this year, the organization launched a new brand identity.
Times are tough in what’s turned into the worst neighborhood in town and everything’s beginning to feel a bit helpless. From floods to fires and everything else, it seems like nothing can go right and there’s no way to stop the pain. Thankfully, at the end of the block, there’s the Australian Red Cross to save the day. Without them who knows what would happen.
It’s a fun uplifting spot backed by pleasing vocals and featuring some great animation.
“When times are tough and problems feel overwhelming, Australian Red Cross is helping the community and we hope to inspire Australians to act with us,” said Belinda Dimovski, Australian Red Cross’ Director of Engagement and Support.
“We’re so pleased with how DDB Sydney brought that idea to life in this campaign, the first as part of our new brand platform.”
“This project was a labour of love by a global force of brilliant creative people, from the incredible craftsmanship of the animators to the impossibly whistle-able track that Kate Miller-Heidke and Keir Nuttall wrote pro-bono for us,” added Matt Chandler, DDB Sydney’s Executive Creative Director.
“At every stage, we were blown away by people’s willingness to jump in and get involved in support of Red Cross.”
Client: Australian Red Cross
Belinda Dimovski – Director Engagement & Support
Astrid Mallard – Head of Marketing & Communication
Shini de Silva – Marketing Manager
Mina Hayashi – Brand Manager
Dilini Perera – Senior Multimedia Producer
Kim Batchelor – Creative Communications Lead
Creative Agency: DDB Sydney
Chief Creative Officer: Ben Welsh
Executive Creative Director: Matt Chandler
Senior Art Director: Elaine Li
Senior CopyWriter: Jared Wicker
Chief Strategy Officer: Fran Clayton
Planning Director: James Davis
Head of Integrated Content: Renata Barbosa
Senior Producer: Niki Bentley
Managing Partner: Nick Russo
Business Director: Sigrid Westhoff
Directed by: TURBOPASCAL COLLECTIVE
Directors: Antoine Marchand, Benoit de Geyer d’Orth, Paul-Eugène Dannaud, Fabien Meyran)
Production: UNLISTED and EDDY
Sound Design: Andy Stewart (DDB Sydney)
Music Supervision: Level Two Music
Original Music: Written and performed by Kate Miller-Heidke & Keir Nuttall
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