As a follow-up to their print campaign for Indonesian-based financial advisory company, Saham Rakyat, which aims to demystify the vernacular involved in investing, LUP has brought the aliens back with a pair of campaign films.
With the tagline, “Let’s Talk Stocks”, the campaign seeks to break the stigma and confusion about stock trading while helping people to better understand the stock trading language. For the films, the brand brings back the aliens, this time as a stand-up comedian and a singer in a band.
Client: Saham Rakyat
Executive Creative Director: Albert Chan
Creative Director: Andika Nugroho
Account Director: Ahmad Syakbani
Copywriter: Refo Angkasa, Kiki Prasya
Art Director: Anggun Rahmawati, Timotius Ginting
PH: Berdikari Film
Film Director: Nicko Bhisma