Brand consulting agency, The 80/20 Company, has launched in Ho Chi Minh, Vietnam led by Quynh Nguyen as Founder and Managing Director.

According to the agency, it aims to put “a fresh face in the branding and innovation scene, making a resounding case for the value of simplicity.”

“Simplicity is our guiding principle,” said Nguyen.

“In an era of information overload, ‘The Atomic Idea’ is the North Star for brands and innovators.”

Grounded in Human-Centered Design Thinking, the agency added that it emphasizes iterative testing and delivering proven value to clients. Every idea is evaluated through the lenses of “Value-Centered Design,” ensuring it embodies Desirability, Viability, and Feasibility.

The 80/20 Company has partnered with market research firm, Cimigo, to bring this vision to life.

“Kidult is our approach to solving brand challenges with wonder and play. Playful brand ideas captivate and delight, fostering brand affinity and purchase intent,” said Mimi Nguyen, Strategy & Innovation lead.

Nguyen added: “We aim to create not just a new normal, but a joyful one. We aim to infuse fun and simplicity back into the world of branding and advertising. True magic happens when people genuinely enjoy working together.”