Leading up to International Women’s Day in March, the third annual edition of #SheTakesOver, a month-long industry-wide initiative celebrating and elevating women and non-binary people in creative production, is slated as being the biggest to date as founder adam&eveDDB enlists talent and companies from around the world to get involved.
By harnessing the power of storytelling the platform champions established and up-and-coming creative talent in filmmaking, photography, animation, illustration, music, and across the creative industries; advocating for them across agency channels so that people with commissioning power see them.
Companies that sign up and get involved will dedicate their social channels to the initiative for the month of March. Meanwhile, the @she.takes.over Instagram feed will act as an always-on hub enabling commissioning agencies to access talent on demand. #SheTakesOver will also be hitting the streets thanks to Clear Channel’s donation of free advertising space to the initiative.
The 2022 #SheTakesOver showcase launches on March 1st, in the run-up to International Women’s Day (March 8th). The theme for IWD in 2022 is ‘Break the Bias’, encouraging everyone to commit to calling out bias, smash stereotypes, break inequality, and reject discrimination.
Companies that want to get involved and show their support can sign up here, while talent wishing to be considered for inclusion in the initiative can submit their work for consideration here.
“We have proven over the last 18 months that we can access brilliant talent and bring to life authentic stories from all corners of the world,” said Jemima Monies, Deputy MD, adam&eveDDB.
“It’s time for those with commissioning power to cast their nets far and wide in search for women and non-binary creators and She Takes Over aims to make it easier for them to do that.”