As more and more travelers take to the post-pandemic skies, Air New Zealand has launch a new campaign film titled ‘That Indescribable Feeling’, to reinvigorate the desire for travel “through the universal catharsis that global travelers are feeling towards flying again.”
The campaign comes as New Zealand lifted pre-departure COVID-19 testing requirements earlier this week.
The two-minute film features the story of a young Singaporean couple who is preparing to fly to New Zealand going through familiar pre-flight moments such as shortlisting travel outfits for the best pictures, reviewing their travel itinerary, and deciding between an aisle or window seat – all of which present her eagerness in contrast to his seeming indifference.
Ultimately, the film reveals that he is also highly anticipating the trip and is preparing in his own way, including practicing his “Kia Ora” greeting in the mirror every night.
As part of this campaign, content creators like Nicole Chang Min and Audrey Ooi are also brought on board to share their take on the campaign tagline – ‘That Indescribable Feeling’ – through a video reel and contest giveaway where their followers can win flight tickets to New Zealand.
“We are heartened by the growing demand for flights since New Zealand’s reopening to Singapore, and remain committed to delivering our high safety and service standards for customers in Asia,” said Jonathan Zhang, General Manager, Asia, Air New Zealand.
“Preparing to travel again can be intimidating as we deal with a world of unknowns. Air New Zealand is here to deliver our signature warm kiwi experience so our customers can enjoy a safe, hassle-free, and enjoyable journey.”