Thailand Tourism Partners With Halls for New Campaign

Ogilvy Thailand has partnered Halls for a new campaign in collaboration with the Tourism Authority of Thailand (TAT), called ‘HALLS Breath of Thailand’ which looks to stir interest in tourism within the country.

In the campaign, each flavor of Halls has been redesigned and features a local destination to convey the “breath of fresh air” that both the destination and the flavor offer. The campaign includes a TVC, online videos, social platform & online content, PR, & POSM, as well as a promo activation and a microsite for travel destinations and local businesses with images and information provided by the TAT.

 
 

On the campaign microsite, each destination is accompanied by relevant information such as direction, inspiration for things to see and do, as well as a list of local businesses to help Thais easily navigate the landscape and boost tourism. The campaign also leveraged the latest marketing tech from geo-location, Spirable’s data-driven creative, and Facebook’s targeting to offer tailored messages and images that would be relevant to various target segments depending on the time & day of the week, their locations, and interests, in addition to their demographics.

“Several health crises in recent years have uprooted the way Thai people live their lives and undermined their freedom,” said Andrew Chu, Executive Creative Director, Ogilvy Thailand.

“Under the new tagline of ‘Breathe for it’, Halls aims to bring the breath of fresh air back to Thais, helping them to breathe better and inspiring them to keep breathing for the things that matter to them during this confined and polluted time. We, therefore, created the ‘Breath of Thailand’ campaign, in partnership with TAT, to innovatively bring fresh air to the viewers’ screens by linking a range of Halls flavors with 100 fascinating sites in Thailand where TAT data revealed the air is at its freshest. We hope that the campaign will inspire Thais to feel recharged and ready to start their new journey which will ultimately help breathe the life back to the local communities they visit.”

 
 

Credits

Client: Halls/Mondelez International (Thailand)
Regional Marketing Director: Nikhil Rao
Head of Marketing Thailand: Alvin Miranda
Marketing Manager – Refreshment: Anuraag Agarwal
Brand Manager – Halls: Onwaran Leepowpanth
Agency: Ogilvy Thailand
Chairman/Chief Creative Officer: Nopadol Srikieatikajohn
Senior Executive Group Director: Jiravara Virayavardhana
Executive Creative Director: Andrew Chu
Art Director: Visarnpong Chateakcharoen
Art Director: Ei Kakiuchi
Copywriter: Napapa Wichaikul
Group Head Graphic Designer: Maytinee Jaranphairee
Group Head Graphic Designer: Dowrai Khantigul
Group Business Director: Natdhee Sopondhitipun
Group Account Director: Lapasrada Sevikul
Account Associate: Pitchapa Saligupta
Group Strategy Director: Pongsakorn Ungaram
Associate Strategy: Krittin Chitsamrit
TV and Radio Manager: Yuthapong Varanukrohchoke
Associate, Production: Piyabutr Atisook
Associate, Production: Kannika Mongkolrattanachart
Creative Director, Social: Narudol Karadist
Creative Group Head, Social: Woravoot Manupheeraphan
Senior Art Director, Social: Chinapat Yuekprasert
Art Director, Social: Charinrat Hemmasart
Copywriter, Social: Burich Sriphol
Senior Traffic Manager: Shanya Chongcharoenchaikul
Traffic Manager: Naphachanok Phiansa
Senior Traffic Co-ordinator: Pakpimon Saebae
Program Manager, Social: Nattareya Pankaew
Admin Assistant: Panintorn Wangsawad
Admin Assistant: Kittipaporn Prathed
Senior Program Manager, Delivery: Suparrerk Kulintaraprasert
Program Manager, Delivery: Chanoknad Jaikumkao
Associate Social Media Director: Prathana Phoolsawas
Senior Social Media Associate: Vorapan Tanapat
Senior Social Media Associate: Suwannee Srisawas
Production: Hogarth Worldwide (Thailand)
Director: Chatsuda Kongpinitbunjong
Executive Producer: Nuntawan Kongariyasab
Producer: Pichanun Siwadnidhikul
Assistant Director: Narin Krutkaew
Editor: Bheradol Amarin
Editor: Siramol Chaisathit
Colourist: Phiradon Witcharonasorn
Online Artist: Krongyote Glinfuang
Music Composer: Siwat Homkham
Music Composer: Pokpong Jitdee
Sound Engineer: Artit Vongmetta
Sound Engineer: Korawat Sangtaweep
Sound Producer: Krittiya Keamarojanavong
Music and Sound Studio: Mellow Tunes
Microsite Development: MediaMonks
Empathy @ Scale Development: Spirable

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