The Tourism Authority of Thailand has launched a new tourism campaign via BBDO Bangkok called ‘Write Your New Chapter’ – which is actually three chapters, in the form of movie trailers, each with a unique tale to tell.
The first film is the thriller genre with something an ominous creature, we assume a shark, threatening a family’s holiday. It wraps with whatever it was in the water casting a shadow on the boat while it hovers overhead.
The second features a couple on enjoying a road trip across Thailand when suddenly the man receives a call from another woman that upsets his romantic traveling companion. Here too there is a happy ending.
The final film delves into the sci-fi genre with three characters pursuing their alter egos in the multiverse, and hey, what do you know, Thailand has anchored a spot there.
“When we pitched this project, we told the client that we were not coming here to pitch against other agencies… but to pitch against other countries. Travelers need to revisit Thailand to see that nature, hotels, and restaurants, have revived,” said Thasorn Boonyanate, Chief Creative Officer at BBDO Bangkok.
“People love to record special moments on their phones, whether it’s a story on Instagram or a video on Facebook. Just like movie genres, what they capture can be adventure, romance, or pure comedy. Drawing inspiration from our campaign, and using tools like our new filters, we want them to take on the role of film producers, create and tell their stories, and share this chapter of their lives with the world.”
“We want to inspire tourists to explore our wonderful country and to create their own amazing chapters during their stay and premier these films with not just friends and family, but the rest of the world,” said Yuthasak Supasorn, TAT Governor.
Client: Tourism Authority of Thailand
Agency: BBDO Bangkok
Chief Creative Officer: Thasorn Boonyanate
Creative Director: Rook Floro
Art Director: Narakorn Puechngen
Copywriter: Greepol Boonsrangsom
Group Business Director: Taksina Vasaruchapong
Business Director: Pattama Thienapirak
Account Director: Kavinthip Chaiteerakij
Account Manager: Natthaka Musigrungsri
Agency Producer: Toungrak Jiravatanarungsri
Head of Brand & Digital Planning: Prasit Kunanuphanchai
Strategic Planning Manager: Maipimol Suepayak
Director: Tul Nutdanai Pombanta
Executive Producers: Thay Littichai x Arunwan So
Producer: Luk Luksawan
DOP: Jaji Jajison
2nd DOP (underwater): Tatchai Eakkhattiyakorn
AD: Praewpan Rungsub
Art Director: Luksamee Endoo, Mod Hery
Camera: Brandlink Co.Ltd
2nd camera Unit: Setthawut Samathimongkol
Post Producer: A$D
Editor: Wisarut Deelorm
Post Production: MiniP Post-production
Colourist: Nuttacha Khajornkaitsakul
Online Artist: Ekkasit Pratchayapinanth
Producer : Kanta Shovityakool
Sound Production Company: Mellowtunes
Music Composer: Siwat B Homkham
Sound Engineer: Artit Vongmetta
BBDO AMAZING NEW CHAPTERSBBDO BANGKOK TOURISM AUTHORITY OF THAILANDTOURISM THAILAND WRITE YOUR OWN CHAPTER