Thailand Launches Powerful Drunk Driving Campaign ‘Dad’

The Thai Health Promotion Foundation has partnered with The Leo Burnett Group Thailand to create a provocative “Drink Don’t Drive” awareness campaign.

This latest campaign titled ‘Dad’ illustrates the effects of a drunk driver who has caused pain and loss and tried to atone for his sins. But nothing can make up for what he has done – the feeling of guilt still remains.



Client: Thai Health Promotion Foundation
Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Thanachpath Ratanaborvornsethi
Art Director: Nonnarit Vekinpathawuch, Sompat Trisadikun
Copywriter: Sorrasak Thummakosol
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Agency Producer: Sarawut Lertkittipaporn
Production Company: Who Shoots Co., Ltd.
Film Director: Thapakron U-sakul
Production Producer: Cattleya Sirisinakorn
D.O.P: Anuwat Thongiam
Asst. Director: Phuttisan Sayanhavikasita
Sync Sound Production: Suppapat Matiwong
Editor: Tada Wong
Sound Production Company: CineSound Studio Co., Ltd.
Sound Engineer: Kittitach Traguntrairat
Post Production Company: Edittide Post Production Co., Ltd.
Colorlist: Sarayuth Pruaksawattanachai
Online Artist: Thanapond Arphapondnopparath, Natthapol Kaewsuwan
Post Producer: Pakorn Thamkhantipong