The Thai Health Promotion Foundation and Major Cineplex have launched a joint campaign. The series of funny shorts created by Leo Burnett Thailand showcases the deadly threats that our bodies face and the much more horrible threats a viewing audience may need to overcome.
Such as people texting nearby…
The classic cinema-inspired spots are the latest in a long line of funny stuff coming out of Thailand.
There’s King Kong kicking planes out of the sky, only to realize the woman he’s holding is smoking. He tosses her aside because no one wants to be near that, just like no one wants to be near someone using their phone in the theater.
There are the stormtroopers who encounter an alcoholic on some far off planet. Just as his bloody liver bursts from his body as it doesn’t want to be with a drunk, “the mobile phone doesn’t like to be with a phone addict in the cinema.”
And just as exercising is best for our body and helps us outrun ogres, movies are best when we’re undisturbed.
Credits:
Title: Space Trooper / Kingkong / Ogress
Client: Major Cineplex Group and Thai Health Promotion Foundation
Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Piti Pongrakananon
Copywriter: Vachira Pashekrepapon, Patipan Srilapan
Art Director: Kroekkiat Chanthakitnukul, Bunyawee Thanyapitak, Sompat
Trisadikun
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sarawut Lertkittipaporn
Production Company: Mum films
Film Director: Suthon Petchsuwan
Production Producer: Nara Montrekul Na Ayudhya
Cinematographer/D.O.P: Teerawat Thitikornwanich
Sam is the Managing Editor of Branding in Asia.
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