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    Thai Celebrities Join ‘Masks for Smiles’ Campaign in Thailand

    The campaign features specially designed face masks to help raise awareness and funds for children with cleft lips and palates to get corrective surgery.

    By Harold Henry - Oct 8, 2020
    Thai Celebrities Join ‘Masks for Smiles’ Campaign in Thailand

    Operation Smile Thailand recently launched ‘Masks For Smiles’ to mark World Smile Day, a charitable PR campaign built around specially designed face masks to help raise awareness and funds for children with cleft lips and palates to get corrective surgery.

    Created and directed by Suthisak Sucharittanonta, under Flare Studio Bangkok (BBDO’s content production unit), in collaboration with Gongkan, a renown pop art painter, Operation Smile Thailand’s face masks feature a distinctive cleft lip smile.

    The creative idea serves a dual-purpose: to help protect those in the time of COVID-19 as well as raise awareness for those with cleft lips and palates.

    Launched last week on World Smile Day, the campaign has turned out to be a big hit with a number of Thailand’s most famous celebrities taken part by donning the masks and posting photos in support of the cause.

    Pleng Patapohn and May Pitchanart

    The ‘Masks For Smiles’ cleft lip face masks were produced and delivered to celebrities and influencers to wear and share their photos and captions on social media channels to help spread the message that masks can’t save everyone.

    To launch the campaign, Taya Rogers, a Thai actress and Smile Ambassador, is featured in a short film reminding people that wearing a face mask helps protect themselves and others, but in a twist, reveals that masks can’t save everyone.

    Children with cleft lips and palates have the best chance of survival if they get corrective surgery within the first year of their lives.

    Saiparn Apinnya and Nujah Archi

    Nok Sinjai and Honey Pussorn

    Arm Pipat

    Credits

    Clients: Operation Smile Thailand
    Production company: Flare Studio Bangkok (BBDO)
    Director: Suthisak Sucharittanonta
    Asst. Director: Kusuma Ruchakityanon
    DOP/Editor: Jom Pimolthai
    Producer: Toungrak Chiravatanarungsri
    Artist/Illustrator: Gongkan
    Masks designer: Nawaviara
    Makeup/Hairstylist: Prapapan Klakitkan
    Music score: www.varnmusic.com
    Postproduction: Hybrid post

     

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