After just recently launching a dedicated marketing team Tesla has reportedly laid off the entire department leaving people to speculate whether this spells the end of Tesla’s foray into advertising.
In May of 2024 Elon Musk told investors Tesla would “try out a little advertising and see how it goes.” According to Bloomberg The entire US “growth content” team, a group of about 40 employees overseen by senior manager Alex Ingram, was eliminated in the ongoing job cuts, according to people familiar with the matter.
A small number of marketing staff remains in Europe, one person told Bloomberg.
Musk, responding to a post on X saying that the laid off staff “could’ve done a better job with their ads, responded Musk that, “The ads were far too generic – could’ve been any car.”
Exactly. The ads were far too generic – could’ve been any car.
— Elon Musk (@elonmusk) April 22, 2024
Musk told staff last week that he was laying off more than 10% of Tesla’s workforce company wide.
