Tesla Asia has unveiled a two-minute film, introduced as “Drive to believe – why she chose Tesla?” on its Twitter account using a customer testimonial style ad film featuring Model 3 owner, Felicia, talking about why she chose to buy a Tesla.
Though more case study than an advertisement, the film could offer a preview of what’s to come following the recent announcement at a shareholders meeting by Tesla CEO Elon Musk that the automaker would “try a little advertising and see how it goes.”
The unexpected shift comes from a highly-successful brand that had previously gained renown in the automotive industry for its unconventional approach to minimal advertising.
Check it out:
Drive to believe——why she chose Tesla? ❤️ pic.twitter.com/LXtGl15QUy
— Tesla Asia (@Tesla_Asia) May 19, 2023
The film has received praise with Whole Mars Catalog posting, “This is what Tesla’s ad experiments should be: Just user testimonials. Just have the people who love these products explain why in their own words.”
Another said “Great commercial. Real use cases and recommendations from actual owners. Still more great features not mentioned but enough covered to keep the interest of potential buyers.”
