According to a new campaign from Tesco, there is a joy shortage going around. This based on research that found 87% of people say that Christmas brings them joy, 36% say this coming one is more important to them than ever before and 26% look forward to Christmas more than usual this year.
In the midst of current economic woes, the brand teamed up with BBH for a Christmas Party Broadcast, acknowledging that there is a “joy shortage” in Britain while encouraging people to celebrate Christmas “despite everything”, with help from Tesco’s “Christmas Party”.
The 60-second TVC is set to the soundtrack of The Final Countdown by Europe.
Christine Turner, creative director at BBH, said, “After the last few years we’ve had, Christmas joy is needed now more than ever. So, for the campaign, we decided to form The Christmas Party from Tesco to help stand up for joy this Christmas. More party hats on dogs? Absolutely. Dinner for five for less than 25 quid? Consider it done.”
Alessandra Bellini, chief customer officer at Tesco, added, “It’s very important that our seasonal campaigns reflect how our customers genuinely feel and what we know they are looking for. We understand that it is a tough time at the moment with everyone’s finances under pressure, but we also know that people are looking forward to Christmas – in fact, our research shows that there is even more excitement around it than usual.
“This is why we decided to officially stand up for joy this Christmas. Through our campaign, we take a look at those moments during the festive period that unite us all – including the delight of eating delicious desserts, sitting around a table together with loved ones, movie nights in our PJs and even the inevitable confusion around bin day – to put a smile on people’s faces as we prepare for a season of meaningful celebrations.”
Credits
Client: Tesco
Chief Customer Officer: Alessandra Bellini
Chief Marketing Officer: Emma Botton
Marketing Director: Murray Bisschop
Campaign Director: Alicia Southgate
Campaign Manager: Simon Boiko
Campaign Assistant: Toni Hamilton
Agency: BBH London
Chief Creative Officer: Alex Grieve
Creatives: Marc Rayson & Callum Prior
Creative Directors: Christine Turner & Kevin Masters
Studio Managers: Andy Cooke, Anthony Jones & Rob Wilson
Producer: Julian Cave
Strategy Manager: John Harrison
Strategy Director: Hannah Slapper
Strategist: Sam Guinivan
Producers: Sarah Cowen & Kreepa Naisbitt
Assistant Producer: Tina Mwzange
Managing Partner: Andrew Kay
Business Director: Tori Meadows
Account Directors: Sammy Mendel, Georgia Rayner & Amy Harrington
Account Manager: Olivia Harte
Account Executive: Ashleigh Jacobs
Agency: BBH Dublin
Creatives: Sam Caren & Aubrey O’Connell
Business Director: Amy Crowe
Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Lindsay Turnham
Line Producer: Alicia Richards
Production Manager: Daisy Mostyn
Production Designer: Dan Betteridge
Director Of Photography: Alex Barber
Music & Sound: No 8
Music Supervisors: Hywel Evans & Daniel O’laifa
Sound Engineers: George Castle & Sam Robson
Editing: Marshall Street Editors
Editor: Patric Ryan
Edit Assistant: Joshua Sampson
Post Production & VFX: Selected Works
VFX Supervisor: Jonathan ‘Wes’ Westley
Colourist: Hannibal Lang
2D Leads: Dave Wishart & Theajo Dharan
2D Artists: Dan Adams, Mahesh Chandrasekaran, Stephanie Skarbek & Georgie Ford
Matte Painting: Amber Frisenda
Producer: Nicola Simmons
Media: Mediacom
