Male incontinence brand, TENA Men, has launched a campaign for its Washable, Leakabsorbing Underwear range via creative agency Dig.
In partnership with the Prostate Cancer Foundation of Australia (PCFA), the campaign features Ian, Ross, and Steve, three survivors of prostate cancer wearing the new underwear, photographed and filmed by Simon Harsent, sharing their stories of dealing with prostate cancer.
“Leveraging cues from the fashion world, we love how this campaign shows the confidence and strength of Ian, Ross, and Steve through their willingness to be vulnerable. Crafted together beautifully to bring their powerful stories to light,” said Peter Cerny, CCO at Dig.
Mishael Raban, marketing manager for Tena added: “In partnership with PCFA, Tena is proud to champion men’s health and support those impacted by prostate cancer and incontinence. Through raising awareness and education we can break down the stigma of one of the biggest health taboos today. Whether it’s a small leak or a heavier flow, bladder leakage shouldn’t stop you from getting on with life.”
https://www.youtube.com/watch?v=sVECA_XTtqc
Credits
Agency – Dig
Peter Cerny – Chief Creative Officer/Partner
Matthew Keen – Chief Operating Officer/Partner
David Joubert – ECD/Partner
Tim Bishop – Creative Director
Nick Milde – Copywriter
Aimee Carruthers – Art Director
Alfrence Mak – Design Lead
Xavier Magnan – Finished Art
Lucielle Vardy – Executive Planning Director
James Salek – Account Director
Production – The Pool Collective
Simon Harsent – Director/Photographer
Zoe Izzard – Production Manager
Client – Essity Australasia
Sue Pham – Senior Brand Manager Tena
Mishael Raban – Marketing Manager Tena
Prostate Cancer Foundation Australia
Laura McKoy – Head of Marketing and Community Engagement
Anne Savage – Chief Executive Officer
