Telenor makes senior promotions following Durdana Achakzai departure

    By Babar Khan Javed - Nov 5, 2018
    Telenor makes senior promotions following Durdana Achakzai departure

    Sardar Abubakr and Marius Gegernes

    Sardar Abubakr, the chief strategy and transformation officer at Telenor, will be appointed to chief digital & strategy officer (CDSO) on the 1st of December 2018.

    In a lateral move, he will be taking over the role from Durdana Achakzai, who resigned from Telenor last week, after two years as the chief digital officer. His appointment coincides with the appointment of Marius Gigernes as CFO of Telenor Pakistan. This is because Abubakr is currently in charge of two divisions, Strategy & Transformation (CSTO) and Finance (CFO), With this lateral appointment, he is giving up the CFO role while Strategy and Digital merge for him to become CDSO.

    An alumnus of Harvard Business School and INSEAD, Abubakr has been with Telenor since 2005, with a brief stint in the Maldives with Cable & Wireless Communications. Gigernes has been with Telenor since 2003, starting off in financial reporting & analysis roles.

    “I congratulate Abubakr and Marius on their new roles and I am confident that with their expertise and experience we shall continue to deliver growth on the back of solid performances from Digital and Finance functions,” said Irfan Wahab Khan, CEO of Telenor Pakistan. “I wish them [the] best of luck with the new challenges.”

    Sardar Abubakr and Marius Gegernes

    According to the Pakistan Telecommunication Authority (PTA), Telenor has lost 330,000 subscribers since June 2018. Overall, the PTA data revealed that the subscriber base of cellular mobile operators has recorded a reasonable growth by attracting around 1.5 million new customers to their networks in the first quarter of the current fiscal year.

    In an effort to build a use case around its services, Telenor has ramped up its investments in strategic partnerships, the latest of which includes a collaboration with Foodpanda which offers discount vouchers for new customers of Telenor.

    A report from Research & Markets found that Pakistan’s telecom market continues to struggle since the transition from Pakistan Telecommunications Company Ltd (PTCL), a regulated state-owned monopoly to a deregulated competitive structure.

    The report concluded that due to the dominance of the mobile segment, Pakistan’s Ministry of Information Technology & Telecom (MoIT) aims to introduce commercial 5G services before 2020 and grow the eCommerce space by $1 billion by then as well.


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