Digi Malaysia Goes the Tear Jerker Route with Unifying Message for National Day


For National Day in Malaysia, Telenor-owned telco Digi has launched a short film which works off the theme of tolerance amongst its citizenry. The storyline of the 4-minute spot “Connect to be Free”, revolves around a short-tempered man who gets a Twilight Zone-like visit from his younger self with the message to lighten up.

https://www.youtube.com/watch?v=RCh7ukpOpwI

Created by Digi’s creative agency in Malaysia, Naga DDB, the film concludes with the words, “We are never truly free until we are free from our own judgement… Be free this National Day. #BukaLaHati.”


 

Cue tears. Grab me a tissue.

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