TCL Appoints BCW Global Communications Agency of Record

Communications agency BCW has been named the global communications agency of record for TCL, one of the top players in the global TV industry and a leading technology brand.

The BCW team is tasked with raising awareness of the TCL brand globally via campaigns that will ‘Inspire Greatness’ for customers around the world. TCL awarded its communications retainer to BCW following a competitive pitch process.

“BCW’s continued investment in integrated communications expertise and technology sector experience is attracting the best industry talent and, in turn, resulting in more clients choosing to collaborate with us,” said Polka Yu, Deputy President, Asia-Pacific, BCW.


 

“We are excited to partner with TCL – an innovation-driven, bold brand, committed to delivering cutting-edge technology that improves lives.”

BCW said it’s experienced double-digit growth in Asia-Pacific for four of the past five years, the result of the agency’s transformation into a fully integrated communications operation.

“This investment has led to tremendous demand from clients requiring the agency’s cutting-edge creative and storytelling capabilities to address complex challenges facing as they expand their operations globally,” the agency said.


 

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