Jacobs Douwe Egberts has appointed TBWA\Sydney to lead its creative, PR and Social for instant coffee brand, Moccona, with products including capsules, sachets, beans, and its glass jar coffee.
TBWA will be tasked with the entire range, with the agency’s remit spanning Australia, New Zealand, and APAC.
FleishmanHillard, part of the TBWA\Sydney Group, will handle PR and always-on social.
“We’re excited to partner with TBWA\Sydney Group as we continue to evolve the Moccona brand across the region,” said Virginia Marsh, ANZ marketing director of Jacobs Douwe Egberts.
“The combined skillset across the teams at TBWA\Sydney and FleishmanHillard provides a powerhouse in terms of creative potential”
Paul Bradbury, chief executive officer of TBWA Australia and New Zealand, added, “Moccona is a strong brand with a rich heritage of brand communication in Australia. We look forward to creating this next chapter with the Jacobs Douwe Egberts team.”