TBWA\Singapore has released a Christmas sweater for the sizzling Southeast Asia heat. And best of all, the proceeds from the oh so fashionable cutoff will go directly to the Children’s Wishing Well to support disadvantaged kids.
After what can only be described as a spectacularly terrible year, TBWA\Singapore wanted to give everyone a reason to smile this Christmas. So they embraced the hot, tropical climate and created the Christmas sweater all in the name of fun and charity
There’s no winter wonderland booked. No chestnuts roasting on an open fire. And for many of us, no, we won’t be home for Christmas. But there can be good fun.
That’s the idea behind the project which includes a sweat-stained short film which gushes lovingly about the benefits of the ‘coolest sweater’ in town.
The sweat-stained bit is all too familiar to anyone who lives in this region.
The sweater is made of ultra-thin, 100% dry-fit material, perfect to keep cool over a turkey roast and some mulled wine.
While the sweaters are only available for sale in Singapore, anyone can support the campaign with donations to the Children’s Wishing Well.
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