TBWA\Media Arts Lab Shanghai Taps Kien Hoe Ong as Executive Creative Director

TBWA\Media Arts Lab, the bespoke global agency for Apple, has announced Kien Hoe Ong as Executive Creative Director for the Shanghai office.

Partnering with Managing Director, Kara Yang, and Executive Creative Director, Alfred Wong, he will be tasked with co-leading the creative output for the office, across the China market.

The Shanghai office, which now has 75 employees, has become renowned for creating Apple’s annual Chinese New Year celebration film each year, amongst other original campaigns created by and for the China market.


“It’s a dream come true to have this opportunity to work on one of the most iconic brands in the world,” said Kien Hoe Ong.

“I’ve always been a fan of Apple, a brand that’s truly inspiring and a symbol of creativity. I am very excited to partner with Alfred, Kara and the rest of the team to create even more ground-breaking work and innovative new ways to tell our brand story.”

Kara Yang added: “We have a mission to create iconic work for the most iconic brand, all made in China. To make this possible, it is crucial we continue to add to our bench of talent. Kien brings in-depth experience in China coupled with an impressive creative reputation and with him leading our creative output alongside Alfred, I feel we can continue to make best-in-class work. I am excited to partner with them both.”

He joins Media Arts Lab from VMLY&R China where he held the title of Executive Creative Director since the merger in 2019, overseeing creative for both the Shanghai and Beijing offices. He had been with Y&R since 2013.


He started his career at FCB Malaysia before moving to Saatchi & Saatchi Malaysia, a role that then saw him make the move to Shanghai, in 2008. Since then, Kien has also spent time at Ogilvy Shanghai and TBWA Shanghai.

“Kien is an undaunted creative soul who holds himself to an extremely high standard,” said Brent Anderson, global chief creative officer of Media Arts Lab.

“He has superb taste and knows how to orchestrate an atmosphere—both internally and externally—that protects and fosters impactful, beautiful work. I’m excited for him to join the amazing talent already within the walls of MAL Shanghai and, together, redefine what’s possible for Apple in China.”

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