TBWA\Media Arts Lab Appoints Lu Borges as Chief Communications Officer

Previously the Head of Brand and Communications at MullenLowe U.S., Borges brings nearly two decades of creative agency experience.

Photo by Dan Howell

TBWA\Media Arts Lab, the bespoke agency for Apple, has appointed Lu Borges as its new chief communications officer. Borges, who will be based at the agency’s headquarters in Los Angeles headquarters, will assume a global role overseeing all communication touchpoints for the agency’s seven hubs worldwide. Reporting directly to CEO Katrien De Bauw, she will lead teams responsible for internal and external communications.

Borges brings nearly two decades of creative agency experience. Previously the Head of Brand and Communications at MullenLowe U.S., she led the agency’s global rebrand, revamping its “Challenger Octopus” logo to a modern, abstract, and fluid identity.

Borges additionally helped shape, define, and fuel the reputation of Australia’s most effective and creative agency, BMF, and renowned Spanish agency, Shackleton (now Accenture Song).


 

“Lu is sharp, talented, kind, and unafraid, and her understanding of creativity and culture will undoubtedly add great value for our client and elevate our agency,” said Katrien De Bauw.

Borges added: “I have long admired Media Arts Lab and how its bespoke creations for Apple have consistently raised the creative bar and impacted culture. I couldn’t be more excited to play a role in shaping the agency’s evolution alongside Katrien, Brent, and such a talented group of people.”

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