TBWA\HAKUHODO has won Gold at the 2025 International ANDY Awards for McDonald’s Japan’s “No Smiles” campaign, marking a new milestone in the agency’s ongoing push for culturally resonant, boundary-pushing work, it announced following news from the awards show held in New York.
“No Smiles” was recognized for its originality and cultural relevance, standing out among thousands of global submissions. Its selection reflects the campaign’s ability to connect with contemporary audiences and spark meaningful dialogue beyond advertising.
Hosted by The ADVERTISING Club of New York, The International ANDY Awards has served as a barometer of creative excellence in advertising for over 60 years — and is widely seen as a predictor of the industry’s best, honoring the craft, innovation, and bravery that propel our industry forward.
Judging is carried out by a unified, invitation-only jury of global creative leaders, including CCOs and CEOs from top agencies and brands, offering entrants real-time feedback in an open and transparent setting.
This honor adds to the campaign’s growing international acclaim, including Grand Prix at Spikes Asia 2025, Clio Music Awards 2024, and LIA 2024, as well as Gold wins at Cannes Lions 2024 and New York Festivals 2024.
Awarded Project:
Client: McDonald’s Japan
Title: No Smiles
Gold ANDY
Category: IDEA
For more information, visit andyawards.com/winners
