TBWA Hakuhodo Appoints Keita Kawakatsu as Head of Disruption Consulting

TBWA\Hakuhodo has named Keita Kawakatsu as Head of Disruption Consulting. The business unit was established in 2018, and draws on its proprietary Disruption methodology, to “pioneer and foster new areas of business growth for brands while also invigorating brand strategies.”

Kawakatsu brings over two decades of experience in brand marketing, communication, and strategy building, in a variety of categories such as food, beverages, finance, and telecommunications.

“More than ever before, brands have to be driven by their vision and the need to deliver a positive impact on society,” said Kawakatsu, adding, “I look forward very much to partnering with the business leaders of Japan who also want to make our world a better place, and to pioneer new areas of growth together.”