TBWA\Worldwide promoted Aliah Berman to the role of Global Chief Diversity Officer, as part of TBWA’s “commitment to furthering DEI throughout the entire employee and brand experience,” it said of the newly-created position.
Formerly TBWA’s North American Chief Diversity Officer, the wider remit will see Berman lead the global vision, strategy, and execution of diversity, equity and inclusion initiatives working in partnership with the company’s market leads and parent company Omnicom.
“As a creative company we play an important role in telling authentic stories, in advancing equity in how we do business, and in crafting images that have great influence in the world.,” said Troy Ruhanen, Global CEO, TBWA\Worldwide, adding that “Aliah has been instrumental in helping us make strides in our diversity, equity and inclusion commitments.”
Berman added: “As the daughter of immigrants, from a young age I was keenly aware of the systems that either supported or discounted various groups. This realization, along with ideas on how to promote inclusion, spurred my passion for advocacy.
I’m driven to improve the experiences of people who are often on the margins and to achieve a more equitable workplace and society. I cannot think of a better place to continue igniting change than across the TBWA collective.”
Since joining TBWA in 2021, Berman has led the strategic development and implementation of TBWA’s DE&I by Design framework – a blueprint for collective responsibility and engagement that considers every facet of the organization and provides a roadmap for growth, the agency said.