TBWA Shanghai Appoints Double Zhang as Managing Partner

TBWA\Shanghai has appointed Double Zhang as managing partner tasked with expanding its e-commerce capabilities, the agency announced today.

“China’s ecosystem is in constant change – it’s innovative, dynamic and fast moving,” said Joanne Lao, chief executive officer, TBWA\Greater China. “To be able to offer our clients the best marketing solutions, we need to continue to diversify and deepen our offering. Having Double on the team with her expertise in e-commerce content and Chinese digital platforms will bolster our capabilities for clients, to better address the challenges in this era of offline-to-online marketing.”

Zhang, who brings over 15 years in the industry to the position, will oversee accounts including Siemens and Intel, as well as provide e-commerce and digital consultancy across all TBWA\Shanghai clients.


Before joining TBWA, Zhang worked at Carat China where she was responsible for building an e-commerce content team. Prior to this, she held senior account management and planning roles in leading creative and media agencies – including developing communications solutions that connect e-commerce and social.

“I’m delighted to join the TBWA team at a time of great momentum for the agency. With China’s unwavering appetite for e-commerce, it’s exciting to join an agency committed to developing innovative and unique opportunities for brands,” said Zhang. “I look forward to adding value and applying my knowledge and experience in providing solutions across the entire consumer journey.”

“China is not only the largest e-commerce markets in the world, it is also one of the most innovative and exciting. The platforms and operators are paving the way and setting a benchmark for the future of retail, globally,” added Lao.

At a regional level, TBWA has made several hires including Steve Walls, Lars Bjorge and Oli Kunze.


Diana Gadong

Diana Gadong

Diana is a staff writer based out of Manila.

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