TBWA\Santiago Mangada Puno Philippines is bringing home Asia’s only Gold Lion in the Cannes Film Craft Lions.
They won for their “Disgusting Stories” film for Bahay Tuluyan.
The minute-and-a-half campaign spot features actual illustrations from children on their sexual abuse experiences. The images were given to the campaign by sociologist Dr. Elspeth McInnes of the University of South Australia.
Within 24 hours of posting, the video had been picked up by publications and children’s rights groups all over the world, reaching Macedonia, Vietnam, France, United Kingdom, Portugal and America.