TBWA Names Tessa Conrad Head of Innovation for Asia

Tessa Conrad, global director of operations at TBWA\Worldwide, has been appointed to the role of head of innovation.

Conrad will be based out of TBWA\Singapore and will be responsible for accelerating the collective’s innovation strategy across the region for client partners, the Singapore agency and the Asia collective. She began her TBWA career in Hong Kong.

Prior to making the jump to Singapore, Conrad was global director of operations, based out of TBWA’s Worldwide headquarters in New York City.


“Disruptive Innovation is at the core of TBWA’s philosophy and remains a crucial investment area for us. While the world continues to operate in an environment of constant change, our commitment to invest in our ability to discover and map new territories of growth for our clients remain more relevant than ever,” said Sean Donovan, president, TBWA\Asia.

Conrad will build on existing foundations, fast-tracking and scaling current capabilities while building new offerings with the objective of placing Asia at the center of TBWA’s growth.

“Asia continues to remain at the frontline of change, which will impact the world for decades to come – the sheer scale and speed of the innovation coming out of this region makes the role a really exciting one,” said Conrad.


“I’m looking forward to working with Sean, our clients, partners and the entire team across the region, as the heart of innovation comes from our people, and TBWA\Asia is well placed for success.”

Her category expertise includes auto, quick service restaurant, financial services, information communication and technology and telecommunications.

“We’re delighted to welcome Tessa’s return to Asia to supercharge our innovation capabilities deeper into the collective to determine the right course of action for our clients, which will enable them to secure a greater share of the future,” added Donovan.


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