TBWA\ India Launches Data Practice, ‘Weapon’

TBWA\India has launched Weapon, a new data practice with the aim of solving business growth problems. The new entity will be headed up Vishwajit Vyas.

“TBWA is on a continuous journey to find new avenues through which we can deliver disruptive growth for our clients,” said Govind Pandey, CEO of TBWA\India.

“Weapon is our way to be strategic partners to our clients throughout the value chain. Our deep consumer focus, cultural creative design – now combined with our expertise in data-led insights and execution – is critical in framing and answering the key growth questions that every CEO has.”


Vyas joins from Automation Anywhere, a leading robotic process automation company. With years of experience at high-growth startups, he is well respected in the data analytics world and has led large teams for clients across tech, banking, financial services, and insurance, healthcare, retail, and consumer packaged goods.

Previously, Vyas spent five years working at Mu Sigma, a data analytics, and decision sciences company.

“Weapon is an opportunity to become a trusted partner of the CEO, helping them articulate the problem, define it with data, design a solution, and finally execute it efficiently at a tactical level. TBWA has an opportunity to use data as a lever to drive disruptive thinking and solutions. The unique consumer-centric point of view, enhanced with a data-driven thought process, is a gamechanger in the industry and TBWA is well-positioned to serve this need effectively,” said Vyas.

“I’m excited to join TBWA and partner some of the biggest and best brands in India – helping fuel the level of innovation and strategic thinking we can offer our clients and finding opportunities to unlock growth using the power of data.”


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