TBWA India Appoints Abhinav Tripathi and Parixit Bhattacharya Co-MDs

Abhinav Tripathi

TBWA\India has appointed Abhinav Tripathi as Managing Partner Creative. Tripathi and Parixit Bhattacharya, Managing Partner Creative. The two will co-lead the creative function for TBWA and Digital Arts Network (DAN) India.

According to a release:

Previously ECD at McCann Worldgroup Mumbai, Tripathi has worked across a diverse portfolio of clients including Saffola, Asian Paints, Reliance Life Insurance, TVS Motor Company, L’Oréal, and ESPN. His work has been celebrated at every major award show, including Cannes Lions, Spikes Asia, D&AD, One Show, CLIO and LIA Awards; as well as being recognised for effectiveness at the Indian and APAC Effie Awards.


“I’m excited to welcome Abhinav to the team as one of the most exciting creative heads in India right now,” said Govind Pandey, chief executive officer of TBWA\India. “He has a proven track record of creating impactful ideas that drive business results for clients. Abhinav is one of the brightest young talents, who is equally comfortable with story-telling across traditional and new media. I’m excited to have him onboard as we continue to drive TBWA and DAN forward in India with Disruption® at our core.”

Tripathi said, “I’m delighted to be a part of TBWA. I think it’s an ambitious agency with amazing talent. The industry is gearing up for the next wave of content and innovation in advertising, and I believe that everyone in the agency has a lot to contribute. So let’s get this party started.”

“The last six months have been about reinvention at the agency,” said Bhattacharya. “We have embraced Disruption® as our OS, launched DAN, our work has been featured across international titles and above all, corridor conversations have become far richer, more energised. The time is right for Abhinav to join the creative leadership team. I welcome him and wish him a great ride with TBWA\.”

“With the country’s rapid growth in digital and mobile continuing to disrupt culture and business sectors, we recognize India as one of the core markets within our network,” said Philip Brett, president of TBWA\Asia. “The agency has undergone significant transformations this year, as we are putting pieces in place to become a dominant force in India.”

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