TBWA\India announced Satish Krishnamurthy has been named chief strategy officer. Krishnamurthy steps into the role previously held by Subramanian Krishnan who is taking on a part-time consulting role with the agency.
Before joining TBWA\India Krishnamurthy was head of strategy at Sideways Consulting based out of Mumbai. With 20 years of international strategic experience, he has worked at Mad Dogs & Englishman, Naked Communications and TBWA\Chiat\Day New York.
“Satish is a leading strategist in India with global stature and knows how brands drive businesses growth in these times. We are delighted to have him on board as the agency is transforming and further evolving its operating system to DisruptionX,” said Govind Pandey, chief executive officer, TBWA\India.
“We would also like to take this opportunity to thank Subu for his commitment and passion to drive our businesses forward and are delighted we will continue to benefit from his experience as he continues with the agency as a Consultant and Mentor.”
Krishnamurthy has also led brand strategy and communication planning for clients such as Google, FlipKart, Coca Cola, Nokia, J&J, Kia Motors, Procter & Gamble, Disney India.
“Consumers don’t break down online and offline separately, it’s all an integrated experience for them. We have to create strategy to consider all moments of truth where consumer friction exists. If we build for the entire experience, we can deliver disproportionate outcomes for the clients,” said Krishnamurthy.
“I’m looking forward to returning to TBWA, their methodology and philosophy of Disruption is something I’ve valued since I first joined the Collective in NY in 2005.”
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