TBWA\Hakuhodo Tokyo won a Silver Lion in the PR Lions competition at the Cannes Festival of Creativity and four other Asian agencies also walked away with Bronze Lions.
TBWA\Hakuhodo Tokyo’s Silver winner was for AIG “Pride Jersey” that utilizes a special black fabric which, when stretched, reveals the full spectrum of a rainbow’s colors.
Innocean Worldwide South Korea scored Bronze for “Chatty School Bus” for Hyundai.
A Bronze Lion went to BBH Singapore for “The IKEA Human Catalogue” for IKEA.
BBDO Pakistan’s “The Bridal Uniform” for UN Women that protests against child marriages in Pakistan also picked up a Bronze.
ADK Tokyo picked up the final Bronze Lion for Asia in the category for the Japan Aerospace Exploration Agency “Future Cuisine Restaurant Ibuki”.