Tata Wiron Flys ‘Kites of Hope’ in New Campaign

    The spot brings a bit of good cheer to a trying time.

    By Asia Ad Junkie - Jan 6, 2021
    Tata Wiron Flys ‘Kites of Hope’ in New Campaign

    Tata Wiron has launched an uplifting new campaign with Wunderman Thompson South Asia. The 3-minute film, ‘Kites of Hope,” from the steel wire manufacturer brings some much-needed cheer to ring in a new year

    “A few months back we were being stared at by fear, uncertainty, and demotivation,” said Vivek Chauhan, Chief of Marketing and Sales, Global Wires Division, Tata Steel. “With the unflinching faith and trust of our channel partners, we are staring at a tomorrow filled with strength and smiles. ‘Kites of Hope’ is a tribute to the strong ties that bind Tata Wiron with all its stakeholders.”

    While billions of us are quite literally locked at home, the short film is a timely, uplifting distraction. The spot features two young brothers who decide to send out kites throughout their neighborhoods bearing new years greetings. It features  “udd chali,” a song of hope.

    “2020 is a forgettable year, but a year which will stay in our memories forever,” said Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata. “We are happy to partner with Tata Wiron on this project to end 2020 and start the new year on a cheerful and positive note.”

    “These are tough times and more than ever before this year we have developed the strongest bonds and reached out to friends and strangers alike,” added Arjun Mukherjee, VP and Executive Creative Director, Wunderman Thompson, Kolkata.

    “As the world stopped, we found ways to keep it moving and this film is a testimony to the ever-soaring, forever positive nature of the human spirit.”


    Client: Tata Wiron, Tata Global Wires India (a division of Tata Steel)
    Agency: Wunderman Thompson
    Project Head: Vijay Jacob Parakkal, Sr. VP & Managing Partner

    Creative Team

    Senthil Kumar, Chief Creative Officer
    Arjun Mukherjee, ECD & VP
    Moeinuk Sengupta, Creative Director
    Anurag Acharya, Creative Director
    Kirandeep Kaur: Language Consultant

    Account Management

    Sreeparna Gupta, Client Services Director
    Production house: Happy Rabbit Films
    Director: Dibyendu Bose
    DOP: Srijit Basu
    Editor: Arghyakamal Mitra
    Music: Prabuddha Banerjee
    Singer: Dipan Mitra


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