India’s Tata Tiscon has launched a touching new two-minute ad called “The Build 3.0” as part of a series of films created by Wunderman Thompson, Kolkata that shows the importance of engineers in our lives as well as the efforts that families will put forth to remain close during the pandemic and in a globalized economy.
“Engineers are an integral part of our world at Tata Steel and it is our endeavor to nurture, upskill, and promote the budding talent in this field,” said Sarvesh Kumar, Chief of Marketing BPRS-B2C, Tata Steel. “I am happy to see how brand Tata Tiscon has developed ‘The Build Series’ as a mark of this very commitment, expressed through light-hearted, emotional stories.”
“Tata Tiscon Engineer’s Day film, has become one of the most awaited high points in the brand’s calendar,” said Vijay Jacob, SVP and Managing Partner, Wunderman Thompson, Kolkata. “We started this series three years back and are delighted to find audiences eagerly anticipating the film every year. The Tata Tiscon brand stands for the ‘joy of building’ and through these films, we celebrate the engineers who ‘build’ our nation.”
“These films are more than just creative assignments for us, it is our tribute to the nation builders who work in silence yet their craft helps us to make all the noise,” said Arjun Mukherjee, VP & ECD, Wunderman Thompson, Kolkata.
Client: Tata Tiscon
Agency: Wunderman Thompson, Kolkata
Chief Creative Officer: Senthil Kumar
SVP & Managing Partner: Vijay Jacob Parakkal
VP & ECD: Arjun Mukherjee
Creative Team: Moeinuk Sengupta
Business Team: Sreeparna Gupta, Chandramoy Ghosh
Production House: Made in Calcutta
Director: Abhishek Sinha
D.O.P: Gopi Bhagat
Editor: Arghyakamal Mitra
Music Director: Mayukh Mainak
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