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    Tata Pravesh Offers a Better Door in Funny New Campaign

    By Katerin Pantaleon - Jan 7, 2021
    Tata Pravesh Offers a Better Door in Funny New Campaign

    Tata Pravesh launched a fun new TV spot promoting the strength and durability of their doors. The campaign which was conceptualized by Wunderman Thompson South Asia is anchored by the TV spot and supported by print, OOH, POS, and digital.

    Featuring Gajraj Rao of Badhaai Ho fame, the ad features a conniving salesman trying to pass off lower quality wooden doors to an unsuspecting customer. Tat Pravesh’s offers an alternative.

    “When buying a door or window for their house, consumers in India mostly consider wood,” said P. Anand, Chief – Services & Solutions, Tata Steel Ltd. “Therefore, to establish a new category of steel doors & windows, the problems with wood needed to be brought to the forefront. The new Tata Pravesh film – ‘Akela Hi Kaafi Hai’ with Gajraj Rao as the brand endorser, attempts to put Tata Pravesh in the consideration set of consumers by offering a one-stop solution against the drawbacks of wood.”

    It’s a funny lighthearted spot aimed at positioning Tata Pravesh as an industry leader.

    “Being a new brand in a nascent category, it was imperative to establish the category benefits vis-à-vis wooden doors,” said Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata. “The film clearly establishes the superiority of Tata Pravesh doors over wooden doors in an entertainingly quirky manner.”

     

     

     

     

    Credits

    Client: Tata Pravesh – a brand of Tata Steel
    Agency: Wunderman Thompson

    Project Head:
    Vijay Jacob Parakkal, Sr. VP & Managing Partner

    Creative Team:
    Senthil Kumar, Chief Creative Officer
    Arjun Mukherjee, ECD & VP
    Anurag Acharya, Creative Director
    Partha Chowdhury, Sr. Creative Director
    Ananyo Banerjee, Creative Director
    Tandra Chakravarty, Creative Director
    Kaushik Roy, Creative Supervisor

    Account Management:
    Nilanjan Sarkar, Client Services Director

    Production house: Small Fry Productions
    Executive Producer: Ryan Suares
    Producer: Mahen Solanki & Rohit Rathor
    Director: Alok Kulkarni
    Cinematography: Sylvester Fonseca
    Music: Gaurav Chatterjee

     

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